1.+Issues



** Stated Issues ** The stated issues in this advertisement are about John McCain's policies on economy and foreign trade relations. One of the main arguments discussed in this advertisement is how McCain's policies on economy, can affect the working population of America. It is stated that he supports tax breaks for companies that transfer jobs overseas. Another issue mentioned is regarding China's unfair trade practices and how McCain doesn't want to deal with it. His reluctance to maintain healthy trade relationships with foreign nations is also underlined in this advertisement.


 * Implied Issues **

Other than the direct portrayal of issues in this advertisement, there are underlined issues which heavily impact the overall message given to the public. These implied issues ranges from McCain's inferior opinions on American workers to his risky policies on foreign trade. The Obama campaign has highlighted the shutting down of the Pennsylvania plant in 2004, which caused hundreds of workers to loose their jobs. Ironically they were rehired only to disassemble the plant and ship the equipments back to China. The above tumult is a good example which shows John McCain is not very concerned about the conditions of the American workers. Then his choice to disregard China's unfair trade practices further solidifies the fact that, he is not apprehensive of the consequences that the American workers might face as a result. The video below proves that John McCain is underestimating the American working class. media type="youtube" key="rWOZKeOauNI&hl=en&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999&border=1" height="349" width="425"

**Targeted Audience** This advertisement is indeed a wake up call to every sector involved in the American economy. It mainly targets the working class. Small scale manufacturers are specially being addressed, as McCain's policies primarily affect their productivity and foreign demand. Other than that the common people in the society are also being informed about how McCain could easily create a huge clutter in the financial sector, due to his reluctance to eliminate the effects of China's unfair trade policies.

__Works Cited__

"Barack Obama and Joe Biden: The Change We Need". 25 Sept. 2008 .

"McCain Trashes American Workers". Youtube. Sept. 26, 2008 .

A. Pathiranage